Diversity, equity, and inclusion may still be framed as priorities for marketers, but Black consumers increasingly view inclusion as a baseline expectation that directly influences attention, trust, and purchasing behavior.
ChatGPT to charge 4% fee for sales, testing seller appetite for AI shopping. The additional friction—and expense—of selling on ChatGPT could make the platform less desirable for merchants experimenting with agentic commerce.
Vinted highlights resale’s cost benefits–not sustainability–in US expansion push. Vinted is starting with a campaign aimed at getting New Yorkers to clear out their closets to make room for new (secondhand) clothing.
Affirm applies to create Affirm Bank in the US. Affirm said the ILC charter “would also spur opportunities to introduce new products and services over time.”
New research reveals advertisers are navigating a fragmented commerce media landscape where budget sources, decision-makers, and success metrics are increasingly diverse and complex.
"We're operating in one of the most crowded advertising landscapes in decades," said EMARKETER's head of business development Rob Rubin during our virtual Summit.
