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JANUARY 27, 2026 |
This issue of EMARKETER Retail Daily is sponsored by LinkedIn Ads. Turn relevance into results. Reach the right audience. Reach higher ROAS. That’s Linkedin Ads. |
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In this edition: |
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TOP STORY |
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In the coming year, experts believe retailers will aim to consolidate their operations and link retail media silos with broader organizations. |
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This consolidation could help retail media networks scale, overcome barriers to reaching customers in-store, and tap into a significant revenue stream. |
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IN THE NEWS |
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Department stores face a reckoning: Differentiate or disappear. Macy’s and Kohl’s are pursuing turnaround plans, and Macy’s recently identified 14 stores to close as part of a broader effort to shutter 150 locations. |
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Retail-focused IPOs return after year-long freeze. Two consumer-facing companies, Bob’s Discount Furniture and Once Upon a Farm, are moving ahead with US IPOs, a sign that momentum is beginning to return to the public markets for brand debuts. |
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Lawmakers target surveillance pricing as cost-of-living concerns grow. Democratic lawmakers in Washington state proposed a bill that would ban surveillance and surge pricing in grocery stores and establish a four-year moratorium on the use of electronic shelf labels. |
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Wizz Air faces challenging path to US expansion. Budget airlines have slumped as economic uncertainty, rising costs, and stiff competition complicate their ability to operate. |
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ANALYSIS |
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Brands have long turned to professional athletes for their star power in big-budget commercials, but recent shifts in name, image, and likeness (NIL) policy have pushed marketers to widen the talent pool. |
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On July 1, the House v. NCAA settlement took effect, allowing colleges to compensate athletes for their NIL usage. Marketers expect that these athletes, many of whom have built-in communities and an engaged digital fanbase, can help brands stand out in the influencer space. |
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QUIZ |
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After free shipping, what is the next-highest factor that influences online shoppers, according to an October survey of US and European consumers by ChannelEngine and Sapio Research? |
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A) Customer star ratings B) Verified buyer reviews C) Payment options D) Limited-time deals |
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