Ads set to a cover of Van Halen’s “Jump” show shared excitement for a tournament that is arriving...

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Wednesday, January 28, 2026

Marketing Dive

Coke’s World Cup campaign taps into unifying power of fan emotions

Ads set to a cover of Van Halen’s “Jump” show shared excitement for a tournament that is arriving in a highly fractured political climate.

Duct Tape Marketing

Curious Leaders Build Stronger, Smarter Teams

Curious Leaders Build Stronger, Smarter Teams written by John Jantsch read more at Duct Tape MarketingCatch the full episode: Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Dr. Debra Clary, a leadership...

Marketing Dive

Retailers look beyond social feeds for brand storytelling in 2026

Marketers are experimenting more with channels like Substack as they focus on human-powered brand building in the age of algorithms and AI.

CMSWire

Is the Metaverse Making a Comeback in Agentic Commerce?

What failed as consumer hype is reemerging as infrastructure for AI agents, autonomous transactions, and machine-to-machine CX.Continue reading...

Social Media Today

US TikTok Users Seek Alternatives After Change in Ownership

Users are concerned that the new U.S. ownership could look to manipulate TikTok’s algorithms.

ON-DEMAND TRAINING

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

Chief Marketer

Experiential Marketing Trend of the Week: Train Takeovers

Trains often evoke feelings of nostalgia and adventure, with some of the most memorable and profitable IPs, like the “Harry Potter” series and “The Polar Express,” inspired by the movement of these storytelling engines.

CMSWire

What Is Experience 5.0? The New Strategic Center of Customer Experience

As trust erodes and AI accelerates, Experience 5.0 emerges as the framework connecting technology, ethics and human value.Continue reading...

Search Engine Roundtable

Google Ads Data Exclusions For PMax Campaigns Rolling Out

Back in October, we saw signs of the ability to use data exclusions on Google Ads Performance Max (PMax) campaigns. Well, now it seems to be rolling out to many advertisers on Google Ads.

Adweek

Ritz Teases Super Bowl Party With Bowen Yang on a Beach

Ritz's Super Bowl teaser reveals Bowen Yang as one of its stars.

Digiday

Ad Tech Briefing: The Trade Desk’s CFO search indicates a tough road ahead for independents

Muted expectations expected in the year ahead, as budget-controllers prefer accountability over reach.

Adweek

8 Lessons Brand Marketers Should Take From Heated Rivalry

You don’t need to be chronically online to have your social media feeds overtaken by TV’s Heated Rivalry. My 21-year-old niece, multiple work Teams chats, Donatella Versace, hetero hockey podcasters, […]

Search Engine Roundtable