Upscrolled, Skylight and Yope are growing as TikTok users in the U.S. become disgruntled with...

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Wednesday, January 28, 2026

Marketing Dive

Sociable: TikTok users balk under new US owners, boosting alternatives

Upscrolled, Skylight and Yope are growing as TikTok users in the U.S. become disgruntled with privacy concerns, censorship and platform instability.

Marketing Dive

Coke’s World Cup campaign taps into unifying power of fan emotions

Ads set to a cover of Van Halen’s “Jump” show shared excitement for a tournament that is arriving in a highly fractured political climate.

Duct Tape Marketing

Curious Leaders Build Stronger, Smarter Teams

Curious Leaders Build Stronger, Smarter Teams written by John Jantsch read more at Duct Tape MarketingCatch the full episode: Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Dr. Debra Clary, a leadership...

Social Media Today

US TikTok Users Seek Alternatives After Change in Ownership

Users are concerned that the new U.S. ownership could look to manipulate TikTok’s algorithms.

Clickz

Zero-Click Search: What Marketers Get Wrong (and What to Do Next)

Charlie Clark, Founder of Minty Digital explains why SEO fundamentals still underpin both traditional and AI search visibility, even as zero-click behavior grows.

ON-DEMAND TRAINING

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

Adweek

VML Names Jason Xenopoulos CEO of New York, Elevates Mel Routhier to North America CCO

VML's first major U.S. appointments of 2026 signal a shift from post-merger integration to clearer creative and business authority.

Chief Marketer

How Visual AI Workflows Help PR Teams Work Smarter

Unlock the power of AI with our guide to building visual workflows. Our presenter simplifies complex tasks into repeatable processes, turning AI into a user-friendly tool for consistent results.

Search Engine Roundtable

Google Search Ranking Volatility Remains Super Heated

The Google Search rankings continue to be super volatile and heated even through today. This started back throughout most of January and it has really heated up even more so since January 21st or so.

Search Engine Roundtable

Google Ads Data Exclusions For PMax Campaigns Rolling Out

Back in October, we saw signs of the ability to use data exclusions on Google Ads Performance Max (PMax) campaigns. Well, now it seems to be rolling out to many advertisers on Google Ads.

Digiday

Digiday staffers tackle the creator vs. influencer divide

Creator vs. influencer: Digiday staffers debate the difference, and why it matters to marketers on this episode of the Digiday Podcast.

Moz

How To Build Site Authority and Multi-Channel Relevance in the Age of AI

Discover how to build site authority in an AI-driven world using off-site campaigns. Learn to utilize off-site signals, enhance LLM visibility, and optimize content ROI.

Adweek

Pitchdeck: How Flora Sold Investors on Its $42M Plan to Build ‘the next Adobe’

Nike, Levi’s, AKQA, Red Antler, Lionsgate, and others are using Flora to streamline generative AI across campaigns.