Some helpful pointers on how to use LinkedIn’s paid boosting option.

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Wednesday, January 28, 2026

Social Media Today

LinkedIn Shares Tips on How To Boost Organic Posts [Infographic]

Marketing Dive

Sociable: TikTok users balk under new US owners, boosting alternatives

Upscrolled, Skylight and Yope are growing as TikTok users in the U.S. become disgruntled with privacy concerns, censorship and platform instability.

Marketing Dive

Coke’s World Cup campaign taps into unifying power of fan emotions

Ads set to a cover of Van Halen’s “Jump” show shared excitement for a tournament that is arriving in a highly fractured political climate.

Search Engine Roundtable

Google Ads Data Exclusions For PMax Campaigns Rolling Out

Back in October, we saw signs of the ability to use data exclusions on Google Ads Performance Max (PMax) campaigns. Well, now it seems to be rolling out to many advertisers on Google Ads.

Social Media Today

Are Social Platform Subscriptions Becoming More Accepted?

Platforms are putting more emphasis on their paid offerings, but would they ever charge all users?

ON-DEMAND TRAINING

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

CMSWire

Is the Metaverse Making a Comeback in Agentic Commerce?

What failed as consumer hype is reemerging as infrastructure for AI agents, autonomous transactions, and machine-to-machine CX.Continue reading...

Search Engine Roundtable

Google Ads Experiment Center Help Doc

Google has posted a new Google Ads help document named About the Google Ads Experiment Center. This document "is a unified hub for validating strategies and continuously improving campaign performance," Google wrote.

Adweek

The Trade Desk’s CFO Is Out After Just 6 Months on the Job

Outgoing finance chief, Alex Kayyal, served at The Trade Desk for nearly six months and will remain on the company’s board through its 2026 annual shareholder meeting.

Social Media Examiner

AI Images for Business: Tools, Prompts, and Strategy

Do you feel like using AI images is cheating or lacks true creativity? Are you looking for a way to produce high-quality brand assets without a six-figure photography budget?

Chief Marketer

How Visual AI Workflows Help PR Teams Work Smarter

Unlock the power of AI with our guide to building visual workflows. Our presenter simplifies complex tasks into repeatable processes, turning AI into a user-friendly tool for consistent results.

Adweek

VML Names Jason Xenopoulos CEO of New York, Elevates Mel Routhier to North America CCO

VML's first major U.S. appointments of 2026 signal a shift from post-merger integration to clearer creative and business authority.

Duct Tape Marketing