This week’s Future of TV Briefing looks at how lengthening payment windows and late payments from...

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Thursday, January 29, 2026

Digiday

Future of TV Briefing: The creator’s economy’s ‘very loud, dirty little secret’ of brands’ late, delayed payments

This week’s Future of TV Briefing looks at how lengthening payment windows and late payments from brands continue to roil the creator economy.

Social Media Today

X Launches ‘Brand Ranx’ To Measure Super Bowl Ad Response

X is tracking all the Super Bowl ad discussion and engagement.

Fortune

How social media upended the 75-year-old playbook of big CPG

Consumers no longer look to television and mass-market media for guidance on what to buy at the supermarket.

Digiday

Facing ‘AI slop’ and a trust problem, AI platforms invest in Super Bowl-level brand ads

To fight distrust and ‘AI slop,’ AI platforms are investing heavily in brand advertising.

Marketing Dive

Heinz taps into Super Bowl snack culture with novelty ketchup keg

The KegChup plays on data showing 84% of consumers make their own snacks for the big game, which is the second-biggest food holiday of the year.

ON-DEMAND TRAINING

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

Adweek

Chanel’s Métiers d’Art Film Proves Artistry Still Sells

Chanel’s teaser for its Métiers d’Art 2026 show doesn’t feel like an ad so much as a charming detour from reality.

Adweek

Meet the $1.3 Billion Startup Behind Madonna and Will Smith’s AI Video

Higgsfield wraps multiple AI video models into one marketer-friendly platform. The pitch: Catch the viral moment before it's over.

Chief Marketer

AI Won’t Shop For You – Yet

AI is transforming commerce, but if you think most people are ready for agents to shop for them, well, not so fast. “I do think

Marketing Dive

How Applebee’s Date Night Pass builds on the chain’s marketing-led success

CMO Michelle Chin details the return of the fan-favorite offer and the lessons she’s learned in her first few months at the Dine Brands chain.

Search Engine Roundtable

Daily Search Forum Recap: January 28, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Google is exploring ways to let us block our content from being used in AI search...

Chief Marketer

Sports Sponsorship Redefined

By Noah Ziegler Fragmentation isn’t only indicative for viewing experiences—it applies to platforms, networks and brands looking to capture the attention of viewers in a highly competitive environment.

Harvard Business Review

How Gen Z Uses Gen AI—and Why It Worries Them

A new Gallup survey of 18- to 28-year-olds reveals their complicated relationship with the technology.