At the end of every week, we look at the key stories, offering our view on what they mean for you...
At the end of every week, we look at the key stories, offering our view on what they mean for you...
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Monday, February 2, 2026
 
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Marketing Week
Starbucks’ customer focus and driving trust: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Starbucks looking to appeal to both frequent and lapsed customers to the need for brand trust in challenging times, it’s been a busy week.
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Adweek
How NBCU Scored the First $10 Million Super Bowl Ads
Ad president Mark Marshall explains what pushed NBCUniversal into a historic Super Bowl.
 
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Chief Marketer
The Prebid Episode
Prebid is on a roll: It will take charge of a seller agent, part of AdCP, and Amazon’s integration with Prebid is in beta.
 
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Chief Marketer
How John Hancock Uses Video and Influencers to Promote Health And Longevity
Investment, retirement and life insurance brand John Hancock has seen great returns from prioritizing consumer health and wellness in the form of increased customer loyalty and engagement, CMO Lindsay Hanson told Chief Marketer.
 
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Search Engine Roundtable
Google Search Ranking Volatility Super Heated January 29 & 30
January has been an insane month with Google Search ranking volatility, and I guess it is no surprise to see the most heated time right now, as we end the month.
 
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ON-DEMAND TRAINING
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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American Marketing Association
Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

 
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Marketing Dive
Fanatics Sportsbook bets on Kendall Jenner for Super Bowl debut
The sportsbook is also inviting consumers to bet with or against the celebrity on its app around which team will come out on top at the big game.
 
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Adweek
Oikos’ Streaming-Only Super Bowl 60 Ad Stars Derrick Henry and Kathryn Hahn
The spot uses San Francisco's iconic hills to nod to Oikos' protein-packed products.
 
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Marketing Week
‘Do more with less’ is a passing symptom of techno-limbo
Economies are transitioning from the plateau of online growth to adoption of AI, renewables and biotech. With confidence in new tech, investment will grow.Source
 
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Social Media Today
X Announces Partnership With Warner Bros. Discovery for Winter Olympics
The deal will provide new opportunities for tie-in campaigns.
 
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Search Engine Roundtable
Google Business Profiles Review Appeals No Longer Delayed
Before the December holidays, Google posted a notice that review appeals for Google Business Profiles were delayed. Well, Google just removed the notice, which likely means the extended delays for review appeals are no longer an issue.
 
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Seth's Blog
More trouble than it’s worth
Seth Godin's Blog on marketing, tribes and respect
 
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Hubspot
Email marketing automation tools: How to choose in 2026