Hey Niepodam,

A CRO replied to my cold email last week with: “This was the first email I’ve opened all quarter.”

Not because it was clever.
Not because it was short.
Because it was right on time.

I didn’t find him on a list.
I found him in a comment section.

Here’s what happened:

He commented on a LinkedIn post about rebuilding outbound after layoffs.
Didn’t like the old tech stack.
Was hiring a new Director of Sales.

I looked up the company:

• SDR headcount was down 40%
• They’d just posted a RevOps role
• The new GTM looked early-stage again

So I sent this:

Subject: Rebuilding GTM after layoffs

Hey [CRO name] — saw your comment re: outbound post-layoffs.

Looks like you're rebuilding GTM from scratch (SDR count down, new RevOps role posted).

If the new team’s flying blind without better intent + account coverage, I can share how [client] stood up a net-new motion in 21 days after a similar reset.

Worth a quick skim?

He replied in 7 minutes.

Why? Because I didn’t “personalize” the email.

I contextualized it.

Here’s the framework I use:

I.N.T.E.N.T.

1. Issue: What problem are they dealing with ?

2. Narrative: Is there a public sign of change? (hire, comment, post, funding, job shift)

3. Technical signal: Any tech they’ve added/dropped? (Use BuiltWith, Wappalyzer)

4. Exposure: Can I reference something they’ve said in their words?

5. New motion: Is there a new GTM/reorg to hook into?

6. Timing: Did this happen within the last 10 days?

If I can’t tick at least 3 of these, I don’t send the email.
I’m not writing to companies. I’m writing to moments.

Want a simple starter? Try this:

Subject: Saw you’re hiring [role]

Hey [First Name] — saw you’re hiring a [RevOps lead].

Usually means GTM’s evolving fast.

If you’re rethinking how your team maps accounts + triggers outreach, happy to share a playbook we built with [similar company].

Want me to send it over?

Every C-level exec is drowning in email.

They’ll only reply to one thing: Proof that you’re paying attention

Want me helping you and your team within your outbound efforts? Let’s talk.

Or book me here directly for a Free Strategy Call

Alan "Modern Seller" Ruchtein.

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