People aren't just scrolling on social media platforms anymore.

They are actually searching on them.

Social platforms have quietly become search engines.

Instagram has over 6.5 billion searches a day.

YouTube is over 3 billion.

Even TikTok has over a billion daily searches.

People are researching, comparing, and making decisions inside TikTok, Instagram, YouTube, and Reddit.

AI is tightening this loop further by:

• Summarizing information
• Elevating high-quality content
• Shaping what people see first.

For marketers, this changes the game.

And if you want to adapt, just follow this.

It breaks down how social media has changed and what you need to do.

Or if you don’t have the time to adapt… ​