New year, new updates to enhance flexibility and security

Ahead of BarTender 12, we are rolling out early access to new features that reduce printing steps and improve long-term reliability through pre-configured automation, printer auto-discovery, simplified RFID encoding, and much more. Explore the most recent updates to BarTender in the Resource Library.

Explore new updates

Retail Supply Chain Operations:
Item-level intelligence and hybrid automation models

In the recent Retail Today Q4 2025 Quarterly Executive Roundtable, Jeff Browning, Sr. Director of Product Marketing at Seagull Software, outlines a compelling evolution in retail supply chain operations—driven by item-level intelligence and hybrid automation models.

Read the details here

NRF Highlight

Our Americas sales team kicked off the year at NRF 2026: Retail’s Big Show in New York City this past January.

The event brought together thousands of retailers to explore the latest consumer trends, industry regulations, and technological innovations that help improve efficiency and productivity.

This year, we had the opportunity to exhibit in TSC’s booth and demonstrate how BarTender Track & Trace helps retailers improve real-time inventory visibility and availability.

Thank you to everyone who stopped by and connected with us at the show — we look forward to seeing you again next year!

Seagull in the Field

AMS Events:

Pack Expo East with IPSi | February 17-19, 2026 | Booth # 1433 | Philadelphia, Pennsylvania
MODEX | April 13-16, 2026 | Booth #B7513 | Atlanta, Georgia

EMEA Events:

EuroShop 2026 | February 22-26, 2026 | Booth 6A79 | Dusseldorf (DE) | Claim your free pass
Track & Trace Business Lunch at EuroShop 2026 | February 25, 2026 | Hall 1, Room 15b, CCD South | Dusseldorf (DE) | Register here
LogiMAT 2026 | March 24-26, 2026 | Booth 2D41 | Stuttgart (DE) | Claim your free pass

Case Study:
Automating Accessibility with Bosma & EMP Technical Group

Bosma Enterprises supercharged their labeling operations by partnering with EMP Technical Group, turning a manual process into an accurate, accessible, and fully automated workflow. The result? Faster output, fewer errors, and a huge boost in independence for visually impaired team members.

Watch the story

Share Your Feedback on G2

We’d love to hear from you! Your experience helps others discover how BarTender makes labeling simpler and smarter. If you’ve had a great experience with our software or support team, take a minute to leave us a quick review on G2. It only takes a moment, and your feedback makes a big difference.

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