The report looks at the latest engagement trends across the major social apps.
The report looks at the latest engagement trends across the major social apps.
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Wednesday, February 4, 2026
 
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Social Media Today
2026 Social Media Benchmarks [Infographic]
The report looks at the latest engagement trends across the major social apps.
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Social Media Today
TikTok Shares Insight into Effective Ad Measurement Approaches
TikTok's latest research report digs into ROI and effective ad approaches.
 
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Marketing Week
Confusing ads ‘kill’ effectiveness, data finds
Published in a new book on trusted advertising, Kantar's analysis of 'The Works' data highlights why confusing ads underperform and how winning campaigns earn trust and sales impact.Source
 
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The Ahrefs Blog
Google Maps SEO: 5 Proven Strategies to Rank Higher
But when potential customers search “pizza near me” or “plumber in London,” you’re nowhere to be found in the top three results. Your competitors are stealing your customers.
 
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Adweek
Starbucks’ Super Bowl Pregame Ad is an Olympic and Italian-Inspired Love Letter to the Coffee Run
Global CMO Tressie Lieberman takes ADWEEK behind the scenes of the cinematic spot.
 
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ON-DEMAND TRAINING
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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American Marketing Association
Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

 
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Chief Marketer
Is the Super Bowl Still Worth It?
The Super Bowl was once the ultimate advertising mic drop. Today, it’s less a standalone moment and more the centerpiece of a larger brand ecosystem.
 
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Search Engine Roundtable
Bing Multi-Turn Search Rolls Out Worldwide
Bing Search has rolled out what it calls multi-turn search in Bing globally. This is something we saw Microsoft Bing test back in June, when we saw a floating Copilot follow up search box at the footer of the Bing search results page show up as you scroll.
 
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Search Engine Roundtable
Google: Don't Spend Too Much Time On Redirects Analysis For SEO
Google's John Mueller said he would "caution against assuming that you need to do this level of analysis for all URLs on a website in order to achieve optimal SEO" when it comes to reviewing bad redirects or CSP settings.
 
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Adweek
Svedka Bets on AI and Its Fembot to Make Super Bowl History
Svedka's debut marks three firsts, including what it calls the first AI-led Super Bowl ad.
 
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Digiday
In the shadow of Khaby Lame’s deal, marketers face hard questions about influence and value
Anyone in marketing gawking at the near-billion price tag attached to TikTok creator Khaby Lame and his deal with Rich Sparkle Holdings isn’t really looking at innovation
 
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Marketing Week
Nestlé Waters & Premium Beverages sets sights on ‘better4you’ beverage growth
The drinks company's chief growth officer on creating a ‘better4you’ beverages portfolio in sync with contemporary consumers.Source
 
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Hubspot
How to structure pages for AEO and answer engines: A quick-start guide
The way