This week’s hot takes on hot topics in experiential marketing cover the City of Kegs,...
This week’s hot takes on hot topics in experiential marketing cover the City of Kegs,...
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Wednesday, February 4, 2026
 
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Chief Marketer
The Brief: Keg Cities and Social Experiments
This week’s hot takes on hot topics in experiential marketing cover the City of Kegs, fortune-telling seals and social experiments.
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Social Media Today
Snapchat Says It’s Restricted 415K Teen Accounts in Australia
Though Snap also says that the teen social ban has various flaws.
 
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Search Engine Roundtable
Bing Multi-Turn Search Rolls Out Worldwide
Bing Search has rolled out what it calls multi-turn search in Bing globally. This is something we saw Microsoft Bing test back in June, when we saw a floating Copilot follow up search box at the footer of the Bing search results page show up as you scroll.
 
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Chief Marketer
2026 Events & Award Deadlines
Upcoming Events: May Experiential Marketing Summit May 18-20, 2026 | MGM Grand, Las Vegas November Top Women Network SummitNovember 12, 2026 Awards Deadlines: March Event Marketer Ex Awards Entry Deadline: March 13, 2026 September IGNITE Awards...
 
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The Ahrefs Blog
Google Maps SEO: 5 Proven Strategies to Rank Higher
But when potential customers search “pizza near me” or “plumber in London,” you’re nowhere to be found in the top three results. Your competitors are stealing your customers.
 
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ON-DEMAND TRAINING
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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American Marketing Association
Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

 
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Hubspot
How to structure pages for AEO and answer engines: A quick-start guide
The way consumers search for answers online has changed over the years. Instead of typing a keyword or query into search engines like Google, people are typing their questions directly into engines like ChatGPT to get direct, no-frills answers.
 
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Adweek
Svedka Bets on AI and Its Fembot to Make Super Bowl History
Svedka's debut marks three firsts, including what it calls the first AI-led Super Bowl ad.
 
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Digiday
In the shadow of Khaby Lame’s deal, marketers face hard questions about influence and value
Anyone in marketing gawking at the near-billion price tag attached to TikTok creator Khaby Lame and his deal with Rich Sparkle Holdings isn’t really looking at innovation
 
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Adweek
Eos Wants to Make Fragrance Ads Fun Again With Expanded Super Bowl Play
Eos builds on last year’s Super Bowl debut while maintaining its 'challenger mindset.'
 
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Marketing Week
‘Changing perceptions, changing habits’: KFC on the challenge of expanding into a new category
KFC has launched a drinks range, aimed at reaching consumers at different times of day, with its strategy and innovation director saying the biggest challenge it faces is becoming "famous" for more than just chicken.Source
 
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Search Engine Roundtable
ChatGPT With Top Stories & More Visual Knowledge Panels
OpenAI seems to be jazzing up its ChatGPT responses by showing more visual responses, like Google's knowledge panels and top stories. This goes across people, places, products, and ideas, OpenAI said.
 
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Harvard Business Review
If and