Eos builds on last year’s Super Bowl debut while maintaining its 'challenger mindset.'

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Wednesday, February 4, 2026

Adweek

Eos Wants to Make Fragrance Ads Fun Again With Expanded Super Bowl Play

Adweek

EXCLUSIVE: The Backstreet Boys Announce They’re ‘So Back’ – for T-Mobile’s Super Bowl Ad

A teaser shows the millennial favorites warming up for a larger-than-life Big Game comeback.

CMSWire

Why AI Exposed Marketing’s Biggest Structural Weakness

The problem isn’t tools or data volume. It’s architectures, decision cycles, and how teams are built to respond.Continue reading...

Digiday

Gale agency study on emerging media encourages marketers to tap more deeply into communities

The Stagwell agency found that with more social platforms evolving their ad offerings, brands can essentially harness word-of-mouth in a 2.0 manner.

Social Media Today

2026 Social Media Benchmarks [Infographic]

The report looks at the latest engagement trends across the major social apps.

ON-DEMAND TRAINING

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

Chief Marketer

How Streaming Is Democratizing the Biggest Ad Stage in America

By Philip Inghelbrecht CEO & Co-founder, Tatari TV The Super Bowl has evolved beyond a mere football championship to become the undisputed biggest night for advertisers.

Search Engine Roundtable

Google: Don't Spend Too Much Time On Redirects Analysis For SEO

Google's John Mueller said he would "caution against assuming that you need to do this level of analysis for all URLs on a website in order to achieve optimal SEO" when it comes to reviewing bad redirects or CSP settings.

Social Media Examiner

Becoming AI Ready: How to Creatively Secure Your Future

Are you worried that AI will replace your job? Wondering how to stay relevant as technology rapidly evolves?

Digiday

In the shadow of Khaby Lame’s deal, marketers face hard questions about influence and value

Anyone in marketing gawking at the near-billion price tag attached to TikTok creator Khaby Lame and his deal with Rich Sparkle Holdings isn’t really looking at innovation

Search Engine Roundtable

Daily Search Forum Recap: February 3, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Google says search algorithms, spam detection...

Harvard Business Review

How Do Workers Develop Good Judgment in the AI Era?

AI is simultaneously increasing the need for judgment and destroying the experiences that produce it.

Harvard Business Review

If and How to Scale the Acquired Podcast

When breaking the rules is what got you here, how do you grow without breaking what works?