Interest in UpScrolled appears to be waning as TikTok gets back on track in the U.S.
Interest in UpScrolled appears to be waning as TikTok gets back on track in the U.S.
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Thursday, February 5, 2026
 
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Social Media Today
Downloads of TikTok Alternatives Slow in the US
Interest in UpScrolled appears to be waning as TikTok gets back on track in the U.S.
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Search Engine Roundtable
Google's First 2026 Winter Olympics Doodle: Curling
Google posted its first Winter Olympics Doodle, special logo, for the 2026 Winter Olympics. The first sport Google covered is curling. The Doodle is an animated GIF of an Olympian pushing the curling stone down the ice.
 
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Search Engine Roundtable
Google Search Ranking Volatility Heats Up Big Time Starting On February 2nd
I was hoping, well, not really, that Google would calm down a bit since we had such a volatile January. But the Google Search results volatility is still very volatile, and the shuffling in those results is still shaking up.
 
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Adweek
‘I Look At Them As Little Vacations’: Matthew McConaughey on Why He Loves Filming Ads
From Uber Eats to Salesforce, advertising scratches a different creative itch for the star.
 
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Marketing Week
‘A key lever for growth’: MND Association on its ‘fast forward’ rebrand
Following the charity's first rebrand in over a decade, the Motor Neurone Disease Association is changing tactics to become “unapologetically out there”.Source
 
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ON-DEMAND TRAINING
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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American Marketing Association
Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

 
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CMSWire
Universal Commerce Protocol Is Here — And Ecommerce Won’t Look the Same
Google’s UCP shifts buying from websites to AI agents, collapsing discovery, checkout and payment into a single conversational moment.Continue reading...
 
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Marketing Week
Carlsberg talks up ‘significant’ growth opportunities for Britvic
The portfolio of soft drinks brands, including Plenish and Robinsons, is a growth opportunity for the whole Carlsberg group, says CEO, not just the UK.Source
 
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Digiday
Bloomberg’s new video hub aims to keep audiences – and subscribers – on its own turf
Bloomberg launched a centralized video hub to improve discovery, boost engagement and keep audiences (and subscribers) on its own platform.
 
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Chief Marketer
TV Ad Buying Is ‘Massively Siloed’ – Can AI Help Change That?
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register.
 
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Marketing Dive
Publicis wants to be an AI marketing MVP. Now comes the hard part.
Despite AI’s promise in media and creative, executives acknowledged the tech is difficult to scale and fails to deliver measurable value in most cases.
 
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Adweek
Blue Square Alliance Shifts Focus Back to Antisemitism at Super Bowl
The 30-second spot explicitly calls out antisemitism after broadening its message to stop “all hate” last year
 
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Marketing Dive