We spoke to Ed Beadle, VP of Digital Services & Marketing at American Honda Motor Co., for a look...

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Thursday, February 5, 2026

Chief Marketer

Under the Hood of Honda’s Olympics Marketing Strategy

We spoke to Ed Beadle, VP of Digital Services & Marketing at American Honda Motor Co., for a look under the hood of its new Olympics campaign, influencer marketing efforts and overall sports strategy.

Digiday

Here’s what else a $8M, 30-second Super Bowl budget can purchase in 2026

Notably this year, marketers are also grappling with plans to spend around the Winter Olympics and World Cup. Ad prices continue to climb, with brands like Instacart, Kellogg’s Raisin Bran and Hellmann’s expected to broadcast spots in the Big Game.

Digiday

The Rundown: What YouTube creators should expect to change in 2026

YouTube has big changes slated for 2026 across AI content, Shorts, YouTube TV, and more - what does it all mean for creators?

Social Media Today

Downloads of TikTok Alternatives Slow in the US

Interest in UpScrolled appears to be waning as TikTok gets back on track in the U.S.

Marketing Week

‘Absolute crisis’: Are marketers at breaking point?

Under pressure, overwhelmed and walking a tightrope to keep their jobs, is it any wonder marketers are on the edge of burnout?Source

ON-DEMAND TRAINING

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

Search Engine Roundtable

Google Hit Self-Promotional Listicles In Recent Unconfirmed Updates?

Google may have hit those self-promotional and self-serving listicle articles in one of the more recent unconfirmed Google search ranking updates.

Clickz

Why Retail Marketing Teams Are Reorganizing Around Social Commerce and UGC

Marketing teams are being reshaped by fluid shopping behavior, tighter budgets, and the collapse of the traditional funnel.

CMSWire

Universal Commerce Protocol Is Here — And Ecommerce Won’t Look the Same

Google’s UCP shifts buying from websites to AI agents, collapsing discovery, checkout and payment into a single conversational moment.Continue reading...

Hubspot

Introducing the Agentic Customer Platform

The Gap Between Output and Outcomes Over the past two years, I've had hundreds of conversations with business leaders about AI. The pattern is always the same: initial excitement about what AI can do, followed by frustration about what it actually delivers.

Search Engine Roundtable

Google On Serving Markdown Pages To LLM Crawlers

Google's John Mueller responded to a question on the pros and cons of serving raw markdown pages to LLM crawlers and bots. John didn't say much but he did list a number of concerns and things you should be on top of, if you do go down that avenue.

Chief Marketer

When Does AI Help Vs. Hurt Marketing? This Video Ad Platform Aims To Draw The Line

Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month, does its best to find that happy medium.

Seth's Blog