The value of total rewards packages often boils down to one central question: What return does an employer see from the investments it puts toward employee benefits? While the concept of return-on-investment (ROI) is simple, measuring it isn’t always so straightforward. High utilization rates can translate to positive ROI, but certain benefits aren’t typically used by a large percentage of the workforce. Parental leave, for example, might not be used by the entire employee population, but is nevertheless highly valued by the workers. “It’s very difficult to put an ROI on programs that might be fairly narrow,” Andrew Gregg, VP of employee benefits for Prudential Financial, told HR Brew last year. “It’s hard even to determine whether there's an ROI. It's just the right thing to do.” Prudential tracks utilization, but also wants to invest in benefits that serve as “a differentiator” between other employers, he suggested. Tell us about your benefits and ROI. In 2026, HR Brew is hoping to learn more about how HR teams are making the business case for benefits to their executive leaders. Tell us about a benefit your company offers that you’re particularly proud of, as well as how your team is measuring its ROI, via this Google form. For more on how employers make the business cases for benefits, keep reading here.—CV |