Over 40% of searches are local.

As a business, it doesn’t matter if you are a local dentist, restaurant, or a national or even global company.

Everyone has a location. And if you can get extra traffic from specific cities, where you have offices or local business or employees, why not.

But the playbook for local marketing has changed due to LLMs.

You now have to optimize for both search and LLMs to recommend your business.