Portra is an all-new filter built to recreate the feel of classic portrait film, straight in camera. It delivers low to medium contrast, lifts the shadows, and subtly mutes greens, blues, and reds. That look comes from a tone profile baked directly into the glass, paired with a white mist layer and a polarizer to finish it off.
Those three elements working together give you images that feel nostalgic and natural, without needing to fix them in post.
My favorite way to shoot Portra is paired with the presets on the Fuji X100VI. I love how that setup can lock in a moment of time with a timeless film look.
Get out there and collect some nectar
You can also see how the team is using Portra here:
PS: If you ever want to dig deeper into how we build, test, and refine our gear, our engineering team is active on Reddit. Feel free to jump in, ask anything, or follow along with what we’re working on next.
