This year’s Big Game saw established brands lean heavily on star power, patriotic iconography and...

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Wednesday, February 11, 2026

Digiday

Star power, AI jabs and Free Bird: Digiday’s guide to what was in and out at the Super Bowl

This year’s Big Game saw established brands lean heavily on star power, patriotic iconography and the occasional needle drop.

Adweek

Bad Bunny’s Super Bowl Spectacle Showcased the Unifying Force of Culture

What brands can learn from the collective response to Benito's halftime show.

CMSWire

Contact Center AI Didn’t Plateau. It Went Operational.

In 2026, contact center AI succeeds or fails based on orchestration, governance and trust — not smarter models.Continue reading...

Chief Marketer

AI Made A Record Play During Super Bowl LIX

Bad Bunny’s halftime show aside, AI companies stole the spotlight on Super Bowl Sunday.

Social Media Today

Snapchat Expands Home Safe Alerts to Any Destination

Now, users can set an automated message to be sent when they arrive at a chosen location.

ON-DEMAND TRAINING

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

Marketing Week

Gucci owner plans to up brand investment to ‘reignite desirability’

Kering's CEO admits the luxury business had cut above-the-line investment but would now be upping focus on activity that "speaks to consumers".Source

Adweek

How Doritos and Ulta Used TikTok Clubhouse As a Super Bowl Second-Screen Power Play

As Super Bowl advertising becomes less about a single TV moment and more about real-time cultural participation, brands are increasingly investing in influence that plays out off of the broadcast. […]

Chief Marketer

IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions Remain

The IAB's new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.

CMSWire

Messaging Apps Are Rewriting Customer Service — Quietly and Asynchronously

Asynchronous messaging, RCS and conversational AI are reducing contact center pressure while meeting customers where they already spend their time.Continue reading...

Digiday

In the age of AI content, The Super Bowl felt old-fashioned

The Super Bowl is one of the last places where brands are reminded that cultural likeness is easy but shared experience is earned.

Search Engine Roundtable

Google Ads Performance Max A/B Experiments In The Wild

A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing assets beta. Well, now some are seeing this in the wild, where you can set up these A/B tests in a controlled environment.