This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches...

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Thursday, February 12, 2026

Digiday

Future of TV Briefing: CTV identity matches are usually wrong

This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%.

Chief Marketer

Why 2016 Is Everywhere Again and What Marketers Should (and Shouldn’t) Do About It

The 2016 trend on social media reveals how people are searching for connection right now — and how nostalgia can resonate when brands tap into it.

Marketing Dive

Target to test contextual ads in ChatGPT, including through Roundel

Bringing Roundel brands to ChatGPT suggests retail media networks could be a bridge for larger AI chatbot advertising adoption.

Fortune

‘We inherited a very damaged brand’: Red Lobster CEO says the seafood chain could kill more locations and menu items to...

Damola Adamolekun believes Red Lobster can have the “greatest comeback in the history of the restaurant industry.”

The Ahrefs Blog

Anonymized Queries Make Up Nearly Half of Google Search Console Traffic

This number is slightly higher than our 2022 study on anonymized queries. However, that’s the average. Some websites in our research saw dramatically higher percentages of anonymized queries. Read on to see how it might impact you. The problem is…Read more ›

ON-DEMAND TRAINING

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

Search Engine Roundtable

Google Business Short Names Being Removed From Business Profiles

Google will stop showing the business short names on Google Business Profiles in Search and Google Maps.

Adweek

Technology Kicks Off a New Era in Sports

This post was created in partnership with Comcast Business Technological innovation is rewriting the playbook for how sports franchises and stadiums operate and how fans experience the Big Game. What’s […]

Adweek

Drivers Wanted (Again): Volkswagen Balances Automation With the Human Side of Mobility

Volkswagen of America CMO Rachael Zaluzec on cultural storytelling, AI, and the future of autonomous driving.

Social Media Today

Meta Faces Trial Over Teen Safety Measures

New court cases could lead to new laws governing social media apps.

Search Engine Roundtable

Daily Search Forum Recap: February 11, 2026

Here is a recap of what happened in the search forums today...

Chief Marketer

Say Hello To SAGE, The Latest Agentic AI Platform

Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising.

Digiday

Canadian indie Salt XC expands its U.S. presence with purchase of Craft & Commerce

Less than a year after buying Nectar First, an AI-driven specialist, Salt XC has expanded its full-service media offerings with the purchase of Craft and Commerce.