Hasbro has been strategically moving away from traditional toys toward gaming and digital experiences. The company's growing emphasis on digital gaming and new licensing partnerships, such as its Warner Bros. Discovery deal for Harry Potter, underscores a decisive shift from its legacy toy business toward digital-first, franchise-driven play.

AI has become a key differentiator in smart video products, transforming cameras from passive devices to proactive security agents, according to Parks Associates. As hardware differentiation fades, companies must compete on AI performance and service innovation, Jennifer Kent writes. The shift in smart video economics toward recurring monthly revenue rather than hardware sales is evident, with a majority of smart video product owners paying for services.

YouTube has introduced a mobile feature that automatically enables captions when a video is muted, enhancing accessibility in various environments. Additionally, YouTube has launched "Add Motion" for Shorts, allowing users to animate still images and has expanded AI-generated personalized playlists for YouTube Music and YouTube Premium subscribers.