It happened. Someone in your group program just casually asked:

“Can I use ChatGPT for this instead?”

You've poured literal years into your program and have created a structure you're proud of, a system that works, and carefully crafted exercises that your students have always followed and loved.

Now suddenly, that carefully structured process feels... optional?

You know that you need to get your head around AI and work out how to incorporate it into your program, and you've been telling yourself that you’ll “look into it properly” when you have more time.

Can I suggest that maybe that time is now?

Not just to keep up for the sake of it...but because you want to stay in control of your curriculum, your positioning, and your value.

You don't want your clients to get steered in the wrong direction by a tool that doesn't actually understand what you're helping them with.

Because yes - they can "just use ChatGPT" - and yes, it will give them something that looks decent (and do it for them SO quickly that they won't want to go back to the 'old' way of doing things).

But decent doesn’t mean helpful, and fast doesn’t mean accurate.

Here's what I've learned after working so intensively with AI directly, as well as helping dozens of clients build and launch even more dozens of custom tools.

What AI is really good at is ingesting unimaginable quantities of information, and then making a good guess about which pieces of that information are most relevant to the query it just received.

Which means that if your students are using it supplement your program, without proper guidance it will give them answers that are often watered-down, vague, or flat-out contradictory.

But they don't understand those nuances in the same way that you do, so they don't see the gaps, or where it's gone wrong.

All they know is that it's done something for them REALLY quickly, it looks right to them, and feels like it's helping. However, there's a good chance that it's leading them in the wrong direction.

For example, if I go to ChatGPT cold, and ask it to "write a sales page for x offer", it'll write a sales page that's 'kind of' following some best practices, there will be loads of generic cliches, and it will do a pretty awful job of understanding the nuances of the audience or the offer.

But it will do it really quickly, and to the inexperienced eye...it probably looks good (it's not though!)

On the other hand, if I create a custom bot trained on my frameworks, given boundaries of what to write and how to write it, given instructions on language and tone, trained properly on the audience and offer...what it writes is completely different. It will be conversion-focused, speaking directly to the audience, will use their language, and will make more sales.

That’s the difference. And it’s a big one.

The benefits of adding AI to your program aren't just about being innovative and 'keeping up' - it's about being honest with yourself that your clients are using AI anyway, and you have a responsibility to ensure that the way they're using it supports the outcomes you want to help them with.

You can use what you’ve already created (your lessons, your process, your prompts) and turn them into tools that your students use between calls, inside your course, and in ways that reinforce your work, not replace it.

AI is only a threat to your work if you keep ignoring it.

On the other hand, Custom AI tools built using your IP and woven throughout your work? They can be hugely beneficial to your clients, and give them the best of both worlds - your expertise AND the power of AI.

A final thought.

Integrating AI into your program is a lot easier than you think.

You don’t need to be techy, you don’t need to hire a developer, and you don’t need to reinvent anything from scratch.

I've built tools that shortcut the boring bits, so you can quickly turn your lessons, exercises and frameworks into tools your students can use and love.

It's all waiting inside the AI Growth Lab for you.

Cheers,

Cathy

PS Want to have a chat about me building these tools FOR you? Just reply to this email :)

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