This week in search we have more ongoing Google search ranking volatility. Bing Webmaster Tools rolled out new AI Performance reports with a new design. Google AI Overviews tests new overlay cards.
Super Bowl 2026 had more on-the-ground brand activations and creator participation than ever, showcasing how it's become a massive IRL moment for the creator economy.
Google Ads now has a new recommended experiments box in the Experiments page. This should offer you customized and personalized recommendations that Google Ads thinks you should try based on your account setup and performance data.
OpenAI launched its ad platform on Monday, making ChatGPT the newest canvas for advertising. The rollout marks a pivotal moment in generative AI, in which conversational platforms could become a new battleground for ad dollars.
Connected TV was supposed to fix what traditional television never could: opaque measurement, broad assumptions, and probabilistic outcomes built on GRPs. And in many ways, it has.
The AI community is buzzing around an essay published by Matt Shumer , “Something big is happening.” In it, Shumer describes a moment when AI capabilities are far outpacing society.
