Experiential real estate is both in demand and sometimes too expected during the Super Bowl, but Smirnoff carved out a local niche for itself as the Official Vodka Sponsor of the NFL when it pulled into San Francisco on a fully branded trolley.
An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open, or page view — can be credited for a conversion.
OpenAI launched its ad platform on Monday, making ChatGPT the newest canvas for advertising. The rollout marks a pivotal moment in generative AI, in which conversational platforms could become a new battleground for ad dollars.
On February 10th, we reported the beginning of yet another unconfirmed Google Search ranking update. The volatility has not cooled yet and it seems it may have even heated up through the weekend.
