Google Ads has this new feature that lets advertisers calculate your conversion value for new customers. It says, "Select a lower target ROAS to adjust the incremental conversion value used to bid for new customers."
Haleon's departing CMO, Tamara Rogers, feels that a true appreciation for brand building has been built at the company, which only became independent in 2022.Source
by Chris Killian, Home Care Innovation Forum When Brian Solis, Chief of Global Innovation at ServiceNow, futurist, and bestselling author, took the stage at the Home Care Innovation Forum, he began his talk by delivering a sobering quote from...
I never thought I‘d see the day when "Googling" something and sifting through links would become passé. But, like many marketers over the last year, I’m seeing a massive shift in how people find brands, products, and answers online.
In most organizations, underwhelming results from AI, analytics, and CRM platforms stem from a mismatch between new ways of working and old organizational designs.
But many brands have no idea what’s happening inside ChatGPT. They’re showing up in thousands of responses without knowing which queries mention them, what’s being said, or how they stack up against the competition.
