Less noise. More control. Explore our refined visuals and deeper insights designed for the disciplined, long-term investor.

Hi Elon,

I’m reaching out today because we’ve reached a major milestone that I’m incredibly proud of.

When I started Simply Wall St, the mission was simple: help investors make smarter, more confident investment decisions.

Having recently crossed our first decade as a company, we have matured alongside our community of seven million investors to be far more than just a research tool. To reflect this evolution, we are officially refreshing our identity.

Starting today, you will notice a new look and feel rolling out across the platform. This is more than a fresh coat of paint; it is our transition to your Portfolio Command Center. By combining portfolio tracking and analysis, community narratives, institutional-grade research, and daily market updates, we’ve built a single source of truth to help you stay ahead of the curve.

What is changing?

The visuals: We’ve introduced a refined color palette and new typography designed for clarity.
The logo: Our heritage bull and bear characters are here to stay, but we’ve given them a contemporary twist to carry them into our next decade.

What remains the same?

The core product experience, your data, and our mission remain the same. While the look and feel is evolving, the platform you use day-to-day is unchanged.

I am incredibly excited about what we have in store. This evolution is just the foundation for new features and deeper insights we’ll be rolling out soon to help you build a life-changing portfolio.

I would love to hear your take on the new look - please feel free to reply to this email with any feedback or thoughts as you explore the update.

Happy returns,

Al Bentley
Founder & CEO

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This email is from Simply Wall Street Pty Ltd
Level ‌5,‌ ‌320‌ Pitt St Sydney ‌2000,‌ NSW, Australia.

Simply Wall Street Pty Ltd (ACN ‌600‌ ‌056‌ ‌611),‌ is a Corporate Authorised Representative (Authorised Representative Number: ‌467183)‌ of Sanlam Private Wealth Pty Ltd (AFSL No. ‌337927).‌ Any advice contained in this email/website is general advice only and has been prepared without considering your objectives, financial situation or needs. You should not rely on any advice and/or information contained in this website and before making any investment decision we recommend that you consider whether it is appropriate for your situation and seek appropriate financial, taxation and legal advice. Please read our Financial Services Guide before deciding whether to obtain financial services from us.

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