Hey!

Repurposing content has been around for a long time.

Most teams have experimented with turning one article into a few social posts, an email, or a slide deck. For years, the main motivation was efficiency — getting more mileage out of the same work.

But that’s changing.

According to a recent study from HubSpot, 35% of marketers are now actively repurposing content across channels to increase reach and consistency as discovery becomes more fragmented.

In other words, this isn’t just about saving time anymore.

It’s about staying visible in a world where audiences discover content through search, AI summaries, industry platforms, and recommendations — often all at once.

When content only lives in one place, even strong pieces can struggle to gain traction.

That’s why more high-performing teams are focusing on distribution as much as creation.

They’re making sure their best work appears where their audience already spends time, reinforcing their message and building recognition across multiple touchpoints.

That’s exactly what content syndication makes possible.

Instead of starting over every time, you extend the reach of what you’ve already built — placing it in front of new audiences, strengthening visibility, and increasing the long-term return on each piece you publish.

If you’re thinking about how to stay discoverable as search and content consumption continue to evolve, this is a smart place to begin.

Create once.

Be discovered everywhere.

Best,
The SEOJet Team