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Hey!
Most teams think of technical SEO as maintenance — the “under-the-hood” work you do because you should.
But what if it’s more than that?
Industry benchmarks now show that a focused technical SEO campaign — one centered around optimization, structural fixes, crawl improvements, and performance enhancements — can generate a 117% ROI.
That’s not marginal improvement. That’s value you can measure.
Here’s why it matters:
Technical SEO doesn’t just clean up loose ends.
It primes your entire site for everything else you’re doing — content, links, PR, and advanced visibility tactics.
It accelerates the impact of those efforts by making your pages:
- Easier for engines to crawl and index
- Faster for users to engage with
- Clearer in terms of structure and intent
- Better aligned with how AI and search systems interpret your site
- More stable under shifting algorithm expectations
And because technical fixes improve the base level of your entire presence, they can unlock gains you aren’t yet seeing.
Investments like this aren’t just checkboxes — they’re levers for measurable returns that compound over time.
If you want to make sure your SEO investments are working as hard as possible — and seeing results sooner — a technical focus isn’t optional. It’s strategic.
Best, The SEOJet Team
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