For years SEOs focused on some basic fundamentals…

• Clean code
• Keywords
• Content
• Backlinks

And over the last few years, most of them have been experiencing traffic declines.

It’s largely due to Google’s change around keywords.

They no longer rank a webpage based on keywords, it’s changed to entities.

In other words, you have to optimize around entities to do well in SEO.

If you want to learn how to do entity optimization, read this. I break down what it is and how it works.

Or if you want my team to handle it all for you, contact us.​

Cheers,

Neil Patel

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​PS: If you’d rather have my team build and optimize your local strategy for you, book a call and speak to one of my experts.