Search performance concerns have reached brand boardrooms. Both organic and paid search practitioners are scrambling to find effective responses to the questions posed by AI developments.
Lamenting your diminishing LinkedIn reach? It's not a bug in the system, it's the effect of too much content impacting its value. But there is a different approach.Source
Nestlé is accelerating its in-house agency network across Europe, combining internal talent with on-demand creative expertise to build a scalable model for global rollout.Source
Millions of folks are about to get snowed in. Stay safe. Here’s a code for last year’s Thriving with AI course on Udemy. It’s free for the first 1,000 people. And I see that This is Marketing is currently half-price on Amazon. Or you could build a snowman.
Google is now (past few weeks?) sending out emails when it detects fake or incentivised reviews on your Google Business Profile. Google also says it has removed the fake or incentivised reviews that were identified.
