Travel, expenses and procurement automation may sound operational

Travel, expenses and procurement automation may sound operational — but faster, cleaner workflows...

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Wednesday, February 25, 2026

Georgetown University School of Continuing Studies

Take the Next Step with a Georgetown Master's

Ready to level up your marketing career? The Master’s in Integrated Marketing Communications from Georgetown blends strategy and creativity to build real-world skills. Join us for a virtual sample class on Tuesday, March 3 at 12 p.m. ET.

CMSWire

SAP’s New AI Agents Aim to Fix the Work Behind the Customer Experience

Travel, expenses and procurement automation may sound operational — but faster, cleaner workflows ripple directly into CX performance.Continue reading...

CMSWire

Agentic Customer Experience Ambition Is Rising — Enterprise Readiness Isn’t

Adobe’s 2026 AI and Digital Trends report shows bold expectations for AI-led support, but data gaps and leadership friction threaten to stall momentum.Continue reading...

Chief Marketer

Why Custom Algorithm Company 59A Cares So Much About Offline Data

59A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target them.

Marketing Week

Marketoonist on the marketing plan

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist hereSource

ON-DEMAND TRAINING

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

Chief Marketer

Experiential Marketing Trend of the Week: Tarot Card Readings

Pew Research Center released survey findings in May that 30 percent of U.S. adults say they consult astrology, tarot cards or a fortune teller at least once a year.

Clickz

Why Retail Marketing Teams Are Reorganizing Around Social Commerce and UGC

Marketing teams are being reshaped by fluid shopping behavior, tighter budgets, and the collapse of the traditional funnel.

Marketing Dive

What BodyArmor’s NCAA deal means for Coca-Cola’s hydration portfolio

CMO Tom Gargiulo explains how the sport drink’s refreshed “Choose Better” campaign will be activated around the March Madness tournament.

Digiday

The fight over principal media has moved on but advertisers are still catching up

What advertisers are only now learning about where their money goes.

Search Engine Roundtable

Daily Search Forum Recap: February 24, 2026

Here is a recap of what happened in the search forums today...

Digiday

Gary Vaynerchuk built his name telling CMOs they were wrong. Now he’s telling their CFOs instead

Gary Vaynerchuk has a new favorite meeting.

Marketing Week

Marketers need to pay attention to the Gen Z gender gap

There's a tendency to view Gen Z as a progressive collective - but the rapidly diverging social paths of young men and women needs to be looked at.Source