Integrated CDPs, programmatic buying and omni-channel triggers make audio a performance channel

Integrated CDPs, programmatic buying and omni-channel triggers make audio a performance channel —...

	View in Browser
Thursday, February 26, 2026

CMSWire

From Awareness to Orchestration: Rethinking Audio in the Martech Stack

Integrated CDPs, programmatic buying and omni-channel triggers make audio a performance channel — not just a megaphone.Continue reading...

Chief Marketer

Land O’Lakes CMO Aims to Change Rural America’s Image

Land O’Lakes, a multi-billion-dollar cooperative of farmers, sponsors a stock image collection and launches a toolkit for the entertainment industry to help portray rural America as a vibrant community.

Adweek

Shobha Sairam Joins McCann New York To Bolster Its Strategy Chops

McCann has named former 22squared EVP and CSO Shobha Sairam as chief strategy officer of its New York office.

Clickz

Why Your Attribution Stack Is Already Wrong by the Time You Act on It

Every marketer who has stared at a dashboard has quietly wondered the same thing. Is this number real? Does it reflect what actually caused that sale, or is it just the last thing the system happened to record?

Adweek

Fandom Over Funnels: Marian Lee of Netflix on Culture-Led Brand Growth

How to build a marketing strategy around culture, not campaigns.

ON-DEMAND TRAINING

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

Fortune

Gen Z’s enthusiasm for all things touchable is resurrecting the analog economy—and costing parents

Live Nation had its biggest year yet for concert attendance. Print book sales are at a record high. The vinyl record industry has enjoyed a resurrection.

CMSWire

Real-Time Customer Signals Demand Real-Time Steering

Reporting on customer data is retrospective. Navigation is responsive.Continue reading...

Harvard Business Review

Skilled Leaders Know How to Practice Strategic Defiance

With the right tools, leaders can learn to pause, reflect, and act in alignment with their values, even when doing so carries risk.

Social Media Today

Meta signs long-term supply deal with AMD for AI hardware

The partnership builds on the companies’ existing collaboration and will help expand Meta’s compute power.

Social Media Today

Pinterest publishes inaugural Parenting Trend Report

The research highlighted seven key trends and showcased how parents are using Pins to plan vacations and create at-home activities.

Digiday

Can agencies fix the AI disconnect between the C-suite and marketing teams? Boathouse is trying to

As marketing teams struggle with a lack of strategy and tools according to research, Boston-based Boathouse has hired someone to fill that gap.

SEMrush Blog