Lemme do a quick Q&A for the Hobby Arbitrage Method. Got a few interesting questions today and yesterday.

But before I do...

Today's Sunday. A great time to go through the course and get ready for the live call that'll happen in the upcoming week. Don't delay. This is not school where you pray the teacher doesn't ask you a question in class. This is your future. Grab it by the horns.

do we learn how to scale ads?

Andrea asked:

do we learn how to scale ads?

not optimize but really knowong how to go from 5 usd a day to 500-1000 usd a day in ad spend?

My answer:

No but.

Look. Scaling cold ads can be a 6-month training as of in itself. What I am doing right now for the cohort members though is this:

I'm building a step-by-step scaling strategy (will be adding to the course when it's done). Some of our previous students were able to scale to $1,000/day in spend with it. You don't really need much more. But I do want to be honest:

It's not a full-blown ads masterclass. Those would cost thousands of dollars or more. But there is one more thing that you'll get. I'll mention it by the end of this email.

Next question.

Does this work for other products outside of hobbies?

Maria asked:

Hi!

I was casually creating a digital product, but not for the hobby niche.

Is this training suitable to learn the whole process behind selling the niche product to apply it to sell my digital product?

Thanks!

Maria

My answer:

Look. Maria. It's extremely difficult to build a product that'd work on cold traffic in most markets. Extremely.

It's much more expensive to test as well.

So while HAM is all about hobby-businesses? I do think that if you've never built an info-biz before then this is an amazing first step to get your feet wet. With much lower risk. Faster outcomes. Higher success rate.

There are a lot of elements that will help you sell courses that are not hobbies. Yes. For example - the sales page structure and psychology modules. Yes. But building a hobby biz and a different one is not the exact process.

Really no experience with ads?

Asad asked:

Hey bro, although you had mentioned on your sales page. Still wanted to ask, is your course eligible for someone who doesn't have any exp in ads?

My answer:

Hey Asad. Yes. Most people run ads for the first time in their life doing this training.

"I don't wanna steal"

Philipp asked:

(I'm paraphrasing to not give away your niche Phillip).

What if I found another course that's very similar to the one I am selling? It's probably a student of yours and I wouldn't want to disrupt their success. What should I do?

My answer:

Hey Philipp. That's one of the most fun things in this type of biz. To find other's courses that work and see with your own eyes what a successful funnel looks like.

I think that's a superpower to be able to do it. For many reasons. But here's one:

Let me tell you what'll happen if you "steal" their course idea (even if you came up with it on your own and then found that they have a similar idea).

You're gonna lose.

They already have brand recognition. Retargeting audiences. Proven ads that work. You'll not be starting at zero as you would be with an idea that's new. You'd be starting at -5 because your ads will perform worse from day one.

Furthermore --

You'll essentially be educating the market for them and their retargeting campaigns will just take away the buyers that were supposed to buy from you.

So by all means - you can steal.

But you're gonna suffer more than anyone else. Instead - find a similar idea that wouldn't directly compete with them. And then offer to upsell their product and for them to upsell yours. Everyone wins. We have quite a lot of students who do just that.

(PS - we have students who have tried to steal from previous students before. All failed).

One extra thing you should know:

You already know we will have a live Q&A call this week to those who enroll.

But I'll make sure to do more live calls. Workshops. Q&A calls. Follow-along lives. Scaling trainings. Etc.

So we will be able to expand and explore many more topics with you. Who knows - maybe I'll even let you vote on which topics you'd like. Probably most would vote ads :)

Soooo... Jump in now.

Not many days left until the live call.

>>> Click here to join HAM.