This will be an interesting one to those who have never tried to convert cold traffic before. Or those who've failed.

Ross wrote to me:

"Hey George!

Just got finished going through the course. It was excellent, and I have been curious about your hobby strategy for a while now so great to get some insight. Really appreciate it.

I plan to do research during this week and go back through the course/build everything next weekend to start testing!

I've got a few questions though... "

Here's his most interesting question that he asked:

'Why do you say “course” in the ad header and copy, but then be wary about putting it in the sales page?'

In other words...

I explain in the course that you shouldn't write the word "course" or mention it anywhere until later in the page. Definitely not on the first scroll.

Why?

Because this whole method for building sales pages for cold traffic is based on psychology and psychology only. See --

The idea of the sales page is to put the reader into a small hypnosis. It triggers their imagination - making them imagine themselves doing the hobby. We even write on the page "Imagine if you could..." -- talking directly to the person's emotional brain.

And the moment you mention the word "course"? In any context...

The shift in the reader's brain moves from emotional to analytical.

Instead of imaging how cool it'd be to do this cool hobby - they start thinking "oh but I wonder how much it costs..."

Or "what is my spouse gonna think when I buy another online course"...

This is a surefire way to lose the sale.

Understand this.

All the marketers I've ever known say "people buy with emotion but justify with logic". Which is true. But very few of them know how to actually DO it.

I explain that and many more psychological triggers inside the course.

Join us now.

Go through the course.

Come to the live call ready (at the end of the week).

Start here -> Hobby Arbitrage Method.