How to Convince Skeptical Leaders They Need a Strategy. You may feel your organization is performing well without a formal strategy. But if you want consistent, scalable decision-making, you need clearer guidance others can apply. Here are six ways to make strategy feel more practical. Define strategy as a clear set of guiding choices. Spell out the few critical trade-offs that guide how you allocate resources, serve customers, and respond to opportunities so people can make consistent calls without escalating.

Read online 

Manage email preferences

Harvard Business Review | The Management Tip of the Day
 

Today’s Tip

How to Convince Skeptical Leaders They Need a Strategy

You may feel your organization is performing well without a formal strategy. But if you want consistent, scalable decision-making, you need clearer guidance others can apply. Here are six ways to make strategy feel more practical. 

Define strategy as a clear set of guiding choices. Spell out the few critical trade-offs that guide how you allocate resources, serve customers, and respond to opportunities so people can make consistent calls without escalating. 

Start with a decision the team is already facing. Use a live choice to define the real options, what you’d say no to, what must be true, and what precedent you’re setting. 

Ask what a new leader would need to know. Write a concise brief outlining what you’re trying to win, whom you serve, your top priorities, key trade-offs, and decision rules—then compare answers to expose gaps. 

Settle the trade-offs you keep revisiting. Name the few A-versus-B tensions that repeatedly slow you down, then define your default position, clarify exceptions, and state what you’ll stop doing. 

Use AI to synthesize what you already do, then test it with a visual. Have an approved tool draft your strategic choices from sanitized internal materials, surface inconsistencies, and condense the result into one clear, shared visual. 

Run a shock test so the strategy holds up under pressure. Simulate a plausible disruption and decide in advance what to protect, pause, or stop so leaders can act quickly without making conflicting calls.  

 
A photo of a beach with a giant blue arrow in the sand pointing to the ocean.

Read more in the article

6 Ways to Make Strategy Resonate with Skeptical Leaders

by David Lancefield

Read more in the article

6 Ways to Make Strategy Resonate with Skeptical Leaders

by David Lancefield

A photo of a beach with a giant blue arrow in the sand pointing to the ocean.
 

 

A person at their laptop visiting the HBR website.

Stay oriented as the landscape shifts

A subscription gives you full access to HBR’s coverage of leadership, strategy, and the evolving workplace.

Subscribe to HBR

 

Podcast

What You Must Deliver to Win Customers Today

A conversation with B. Joseph Pine II about the growing transformation economy.

Listen now
 

Design Love In: How to Unleash the Most Powerful Force in Business

Design Love In: How to Unleash the Most Powerful Force in Business

by Marcus Buckingham

Learn more

Don’t forget you’re entitled to 20% off your first purchase*

 

*Use promo code HBRORGREG4.
View details here.

 

 

ADVERTISEMENT

 

The HBR App:
Get the best in leadership thinking on-the-go.

Download on the App Store.