It’s not brand searches, which make up 1/3 of all searches.

It’s not question-based searches.

And it’s not product-based searches.

The biggest bucket is 46% of all searches.

Do you know what it is?

46% of searches have local intent.

That’s roughly 6.3 billion searches a day. It’s massive!

But did you know that whether you are a local business or not, you can still attract customers who are searching with local intent?