Hey there, 

I'll cut right to the point – most audience personas are garbage.

"Marketing Mary, 34, likes coffee" tells you nothing about how she actually searches.

Does she ask ChatGPT before Google? Does she trust Reddit over blog posts? Does she binge YouTube tutorials until midnight? Does she bounce the second she sees corporate jargon?

If your persona can't answer those questions, your content strategy is a guessing game.

So we built a guide that fixes this: "How to Build Audience Personas for Modern Search."

9 research-backed questions that uncover where your audience searches, what language earns their trust, and what makes them act NOW.

Each one comes with step-by-step instructions, AI prompts, and a worked example.

Plus a free template.

Check it out here: https://backlinko.com/audience-personas

Cheers,
Leigh

P.S. Need help doing the audience research? We've got a guide for that, too.