Freelancers now make up 70% of some marketing teams, but a flooded market means fewer guarantees...
Freelancers now make up 70% of some marketing teams, but a flooded market means fewer guarantees...
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Wednesday, March 4, 2026
 
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Adweek
ADWEEK Advantage: The Winners and Losers of the Creative Freelance Boom
Freelancers now make up 70% of some marketing teams, but a flooded market means fewer guarantees for independent creatives.
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CMSWire
Customer Churn Shows Up When Decisions Lose Their Memory
Dashboards don’t reduce churn. Coordinated, recorded, protected decisions do.Continue reading...
 
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CMSWire
Why Customer Feedback Falls Flat — & How AI-Native CFM Can Fix It
Sprinklr's Karthik Suri explains how better CFM unifies signals, eliminates silos, and improves CX outcomes.Continue reading...
 
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Search Engine Roundtable
Google Help Document On Universal Commerce Protocol (UCP) Checkout
Google has published a new help document titled About the Universal Commerce Protocol (UCP) and UCP-powered checkout feature on Google. This was published in the Google Merchant Center help documentation section.
 
Search Engine Roundtable
Daily Search Forum Recap: March 3, 2026
Here is a recap of what happened in the search forums today...
 
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Adweek
Paramount Scores a Top Sports Ads Exec From Amazon Ahead of Upfront
Amazon Ads confirmed Danielle Carney has left the company.
 
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Chief Marketer
The Brief: Hair Flips and Word Burials
This week’s hot takes on hot topics in experiential marketing cover charitable hair flips, a cross-country scavenger hunt and “Death to Midlife.”
 
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Digiday
Agencies grapple with economics of a new marketing currency: the AI token
As marketing agencies embed generative AI applications into their work, they’re adapting their pricing models to account for the cost of AI …
 
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Seth's Blog
The gap between “I” and “no one”
Seth Godin's Blog on marketing, tribes and respect
 
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Harvard Business Review
Why the Commonwealth Bank of Australia Opened Up to Customers about Credit Card Risks
A case study on the pros and cons of what happens when a company chooses to “overshare” in the name of transparency.
 
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Digiday
Ad Tech Briefing: Criteo named first ad tech partner to OpenAI's ChatGPT ad pilot
Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s …
 
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Neil Patel
How Voice Search Ads Are Changing The Search Term Report in 2026
If you’ve looked at a Google Ads Search Term Report (STR) lately, you know it feels like stepping off a merry-go-round a little too fast. The tidy lists of “best running shoes” or “mortgage rates NYC” that we built entire careers around? Those are fading out.
 
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EVENTS & LIVE TRAINING
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American Marketing Association
Balancing Human Creativity with AI Efficiency

In this interactive AMA session, Heather Whaling, CEO of Geben Communication, will help marketers uncover their personal zone of genius—the work only they can do—and identify where AI can amplify, automate, or accelerate their impact. 

 
SPONSORED WEBINARS
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American Marketing Association