On Wednesdays, we wear pink spotlight Retail Brew’s readers. Want to be featured in an upcoming edition? Click here to introduce yourself. Jackie Levy is chief financial and revenue officer at retail real estate developer Caruso. How would you describe your job to someone who doesn’t work in retail? Despite the obvious, I don’t consider myself to be in the business of leasing and development; I am in the business of enriching lives. Metrics like sales per square foot and occupancy are part of my day to day, but what matters most is how to curate environments where people want to spend their time. When we focus on the guest experience, from having the right retail, food, and beverage destinations to creating enchanting mixed-use developments, the numbers follow. There’s a reason why Caruso has three of the top 10 performing retail properties in the US, including The Grove in LA and The Americana at Brand in Glendale, California. One thing we can’t guess about your job from your LinkedIn profile? I’m not tied to my desk. My job is to understand what’s happening at the property level, which means I’m in the field at least 50% of the time. Talking regularly to guests, residents, and our customers (tenants) give me critical insight into how our properties can evolve over time for generations of guests and communities. Our short-term leasing strategy, including pop-ups and events, relies heavily on trendspotting, so it’s important that I’m gathering empirical data in real life. Keep reading here.—EC |