It can be hard to measure the effect of advertising on in-person sales. Men's Wearhouse partnered with measurement agency Ovative to see what was working.
Fees, fees, fees. The Trade Desk is facing market pressure in all directions: from rival DSPs offering lower fee structures, SSPs and agencies clashing over its OpenPath product and bearish investors disappointed with growth.
The FCC is preparing to vote on a proposal that could force new disclosure, routing and data-handling rules for offshore call center operations.Continue reading...
Microsoft is testing a "Go to Shopping" button within the Bing Search results. This is instead of the narrower shopping section that shows shopping results by just says "see all."
“Shopping journeys, especially on Amazon, are highly non-linear,” Tong said. “With long-term sales, you can see which new-to-brand interactions drive future sales growth — something brand managers intuitively understand is important but now can quantify.
A few years ago, Microsoft Advertising the support of Asian owned labels and attributes on its search ads within Bing. Google has a similar attribute, by the way. Honestly, I've never seen the label on Bing, until now.
