A suite at a New York Knicks game costs more than $30,000. Is that a donation to the team? Why do we differentiate between the money spent on a Super Bowl ticket and the check we write for a worthy cause?
Google Local Service Ads can be super expensive; each call or click can cost hundreds of dollars. Which is why Google has generally been good about refunding for mistaken leads or issues with those leads.
Late last week, Netflix walked away from plans to acquire Warner Bros., clearing the way for Paramount Skydance to scoop up the whole company with its hostile takeover bid.
It can be hard to measure the effect of advertising on in-person sales. Men's Wearhouse partnered with measurement agency Ovative to see what was working.
Microsoft is testing a "Go to Shopping" button within the Bing Search results. This is instead of the narrower shopping section that shows shopping results by just says "see all."
