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Hey!
If your inbox looks anything like ours, you’ve probably seen dozens of link-building offers this month.
Most promise hundreds of links, fast placements, and easy rankings.
The problem is that those tactics have been losing value for years—and the rise of AI-powered search is accelerating that shift.
As AI Overviews continue to evolve, search engines are relying more heavily on credible editorial sources to determine which content deserves visibility.
And interestingly, AI visibility still closely mirrors traditional search performance. Research from Ahrefs shows that 86% of the citations included in AI Overviews come from pages that already appear somewhere within Google’s top 100 results.
Put simply, there’s significant overlap between strong search rankings and being cited in AI-generated results.
That changes the economics of link building.
Low-quality placements, link farms, and mass-produced backlinks don’t just fail to help anymore. They’re increasingly easy for modern search systems to ignore.
What continues to hold value are links that appear naturally inside trusted publications and relevant editorial content.
In other words, links that resemble real citations.
That’s the philosophy behind how we approach link building at SEOJet.
Rather than chasing volume, we focus on placements that reinforce credibility and help search engines understand where your brand fits within the broader information ecosystem.
Because as search evolves, the question isn’t just whether you have links.
It’s whether those links actually mean something.
Best,
The SEOJet Team
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