Hi Jan, 

Most marketing managers are playing checkers with their reputation. They see a bad review, they post a canned "We're sorry you feel that way" response, and they move on.

That’s a death sentence in 2026.

While you're "engaging with your community," sophisticated actors are using automated scripts to tank your SEO and drive your acquisition costs through the roof. If you aren't treating fake reviews as a security threat, you’re missing the point.

In our upcoming webinar Protect Your Reputation in 2026: Preventing & Fighting Fake Reviews we’re getting under the hood of how the review game is actually played now.

What we'll cover:

• Algorithmic Triage: Learn how to prioritize which reviews to kill immediately and which ones to ignore based on how search engines are indexing them in 2026.
• The "Review Factory" Exposure: We’re pulling back the curtain on how competitors are buying bulk disparagement campaigns—and the tech you need to prove it to the platforms.
• Verified Authority: Strategies to build a "firewall" of authenticated customer proof that makes fake reviews look exactly like what they are: noise.

You can save your seat here; it’s free!

Hope to see you there,
The Search Engine Land webinar team

P.S. If you can't make the webinar, register anyway and we'll send you the video recording of the webinar later in the day!