 
Top Marketing Execs Say Hollywood's Embrace of Brand Integration Offsets Industry Cuts | VideoHollywood’s leading marketing executives praised the shifting tides around product placement and advertising in film and television, as the creative community embraces brand collaborations to offset industrywide cost-cutting. TheWrap gathered leaders from NBCUniversal, Sony, Warner Bros. Discovery, Diageo, UTA, Google TV and more for its inaugural Brand Integration Power Players Breakfast Tuesday at the UTA offices in Beverly Hills, asking them how brand integration has evolved in a changing entertainment sector.  Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis, deeper reporting, and access to VIP events & screenings throughout the year. 
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