March 12, 2026 | SIGN UP

PRESENTED BY

Sara Jerde

Sara Jerde
DIGIDAY, MANAGING EDITOR

As AI adoption continues among consumers, marketers are somehow increasingly being found in the crosshairs of how to use it and what to say about it. Here’s a look at how Amazon is going about it.

Brands are pivoting away from SEO and into GEO — here’s how furniture.com is making the attempt. And companies like Best Buy are trying to posture themselves as “hubs” for AI-powered technologies.

In terms of ad deals, here’s how Anthropic’s Pentagon refusal is paying off in downloads, brand trust and enterprise deals — and how AI could disrupt retail media’s $38 billion search ad market.

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Top stories

Inside Amazon's effort to shape the AI narrative on sustainability and ethics

As AI backlash grows, Amazon is trying to reshape the narrative — starting with journalists, creators and marketers.

Furniture.com was built for SEO. Now it’s trying to crack AI search

Furniture.com is among many dot-com companies grappling with how AI and chatbots are changing the way shoppers search for information.

PARTNER INSIGHTS FROM VIASAT ADS

How real views and more precise retargeting make the case for in-flight advertising

While advertisers have long been able to know the number of passengers on a plane, they weren’t able to determine whether people saw an ad. New innovations mean the ability to know the audience is real people who’ve watched ads delivered in real time, so marketers can target in-flight audiences in-air and across other channels.

Best Buy wants to be the hub for AI-powered hardware like glasses, laptops

The tech retailer is looking for growth, as its revenue was essentially flat this past fiscal year from the year before, at almost $42 billion.

A MESSAGE FROM LUMA

Creative agents that make teams prolific

Luma brings physical intelligence to creative work, coordinating the world’s best models inside your workflow. Luma is the force multiplier for marketing teams, executing creative work end-to-end with full context from brief to final delivery.

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How Anthropic’s Pentagon refusal is paying off in downloads, brand trust and enterprise deals

OpenAI's Pentagon deal seemed to spark uproar among its users, many of whom were against it. Anthropic's refusal to agree to the terms was seen by users as the more trustworthy alternative.

How AI could disrupt retail media's $38 billion search ad market

ChatGPT and other AI chatbots could divert shoppers from retailer sites, putting the $38B retail search market at risk.

PARTNER INSIGHTS FROM CINT

How cross-platform brand lift studies provide richer insights

When a campaign has clear goals, impressions are measured accurately and scale is sufficient to generate learnings, brand lift data can be treated like any other performance metrics — a goal that’s achievable by pulling different levers in a campaign.

Other things to know

PARTNER INSIGHTS FROM SEEDTAG