According to Spencer Pratt, people keep coming up to Spencer Pratt to tell him how much they support his long-shot bid for mayor of Los Angeles. Privately. “I can tell you,” he interrupts me in the middle of my first question, “and we can meet up and I’ll do a lie detector test if you want, maybe the most powerful CEO in all of Hollywood, secretly—I was just informed and it’s a fact—supports everything I’m doing.”
It’s not just the maybe most powerful CEO in all of Hollywood. “I was at a dinner a night ago,” Pratt adds, “and maybe one of the biggest movie star directors, blah, blah, blah, him and his wife came up to me and said they fully back me.”
And it’s not just Hollywood. “I’ve had three CEOs of major—of the biggest record labels in the world—text me saying they support everything I do, want me to win,” he says.
None of these masters of the universe are backing the star of 2000s reality hit The Hills publicly, and in an interview this week, he won’t tell me their names. But he assures me they exist, and the only reason for their silence is fear within Hollywood and across Los Angeles of backing someone like Pratt as he challenges Karen Bass, the sitting Democratic mayor, as an outspoken conservative and registered Republican.
So far, the notorious reality villain has succeeded in picking up public endorsements from childhood friend (and The Hills costar) Brody Jenner as well as Ric Grenell, the former diplomat President Trump appointed as interim president of the Kennedy Center who promptly ran the Kennedy Center into the ground. Kingmakers they may not be, but a new poll found Bass’s approval rating at a dismal 24%—and Pratt as her closest competitor in a race that could pit the pair against each other in a runoff.
That Pratt is even part of the conversation in Los Angeles is a sign of how much the city has changed in the last decade. In 2016, Trump—the reality-TV presidential candidate—drew just 22% of the vote in Los Angeles County. That share increased to 27% in 2020, even as Trump lost to Joe Biden, and 32% in 2024.
As that share grows, the specter of the hidden Trump voter looms larger in Hollywood. It’s now a place where the locals see behind every palm tree a secret MAGA fan who keeps his views on migration and Muslims to himself, lest he jeopardize his already fragile career and be forever banished back to bartending.
“Just back from a dinner in West Hollywood,” Bret Easton Ellis observed, perhaps apocryphally, during the 2016 campaign. “Shocked the majority of the table was voting for Trump but they would never admit it publicly.”
“I can tell you,” says Piers Morgan, who lives between London and a home in Beverly Hills, “there are a lot of people who almost drop their voices and say, ‘Whatever you think of Trump, he gets stuff done,’ and all this kind of thing. And they’re the people you’d least expect.”
This clandestine cohort includes “high-acheiving, high-end Hollywood people,” Morgan tells me, those one would assume to be “classic liberals.” The presenter suggests these camo MAGAs warmed to Trump in response to the excesses of progressives during his first term in the White House.
“It’s not so much that they love Donald Trump, but they don’t mind a healthy dose of Trumpism,” Morgan explains. “It particularly breaks down on the woke stuff. They may not be natural conservatives on conservative issues like guns or abortion or things like that, but they are very much with the conservative right on all the woke insanity.”