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17 March, 2026 |
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sponsored by
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Stop selling, start solving: Why pharma needs barriers-driven engagement™ now
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| Pharma’s advantage will come from identifying and solving barriers. Barriers are where customers get stuck. They’re places where patients fall out of our funnel, where the rubber meets the road in our ability to truly affect patient outcomes. When we address them by running plays that align roles, channels and content or solutions, we don’t just remove friction for our customers, we deliver behavior-changing personalization at scale. Learn why identifying and solving customer barriers is the future of engagement. |
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Drugmakers with “most favored nation” deals have brushed off potential financial impacts. But others are eyeing ways to mitigate effects on future launches. Anna Brown explores how some biotech lawyers are being asked about tweaking licensing contracts to account for MFN pricing. |
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Alexis Kramer |
Editor, Endpoints News
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by Anna Brown
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The biopharma industry is looking for creative ways to cushion the effect of the Trump administration’s “most favored nation” deals on US pricing. Two lawyers who work with biopharma companies told Endpoints News that they’ve had an uptick in inquiries on whether amending licensing contracts could be a way to do so. A typical type of licensing agreement is when a drug developer licenses an asset to a large commercial partner in territories where the developer can't execute the launch itself, said Adam Golden, an M&A and IP transactions lawyer at Freshfields. The pharma partner would roll out the product and pay royalties, which can be a percentage of the drug’s sales, and milestone payments back to the biotech. | |
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Abe Sutton, director of CMMI |
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by Zachary Brennan
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To help with new pilot models aimed at lowering drug costs across Medicaid and Medicare, CMS' innovation center is ramping up staff. "We are on track to more than double the size of our team that works on drugs, and we still have openings," Abe Sutton, director of the Center for Medicare and Medicaid Innovation (CMMI), said Tuesday at the 2026 CMS Quality
Conference in Baltimore. "We're putting thought into areas where there's been barriers that have slowed down uptake and access for patients." Since last November, CMMI has unveiled four different drug pricing models as part of the Trump administration's "most favored nation" push to lower the cost of medicines. It launched one focused on MFN pricing under Medicaid, and another to broaden coverage of GLP-1 weight loss drugs. The center also proposed two MFN-based pricing models for Medicare Parts B and D — known as GLOBE and GUARD. | |
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by Kyle LaHucik
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Aldeyra Therapeutics was hoping the third time would be the charm for its dry eye drug this St. Patrick's Day. No such luck. The FDA on Tuesday once again rejected the Boston-area biotech's
ophthalmology drug, reproxalap, following a three-month delay. The news roiled Aldeyra, with shares ALDX plunging 69% as of Tuesday afternoon. The agency's complete response letter cited a "lack of substantial evidence consisting of adequate and well-controlled investigations" and neither recommended running more trials nor requested more
confirmatory evidence, Aldeyra said. The latest blow comes about four years after CEO Todd Brady had confidently told investors that reproxalap's "approvability has been put to bed" following clinical data. | |
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