I wanted to share a quick behind-the-scenes story about my favorite video since I came back:
It’s the Jack Reacher video.
Here’s the funny part:
I’d been thinking about it for a while, and when I finally sat down to write it… it came out in one draft.
Just 30 minutes.
Most of my videos take hours and hours over the course of a week.
But this one?
It flowed like nothing I’ve ever experienced before.
It was the purest flow state I've ever experienced as a writer.
Because of that, the script was a little all over the place.
So I had my brother and my editor spend extra time polishing it.
The result is the most cinematic stream-of-consciousness video I’ve ever made, still fully in my voice - and I can’t wait to make more like it.
The video digs into something I’ve been noticing in young men today…
And why so many of them are struggling with confidence, desire, and taking action in life and relationships.
I break down what’s changed since past generations, the subtle ways fear and passivity sneak in, and what you can do to step up and reclaim your confidence.