Lesson 1: Interrogate Your Lens
Apply your perspective intentionally by using AI to identify and examine unconscious biases, blind spots, and assumptions before diving into research.
Lesson 2: Compose Your Frame
Build confidence in your research direction by using AI to deconstruct the design challenge, define the problem space, and surface the key questions that will guide your research plan.
Lesson 3: Widen Your Aperture
Craft a research plan that is generative, inclusive, and strategically designed to surface unexpected insights. Use AI to broaden your view of the problem space and explore a wider range of perspectives.
Lesson 4: Calibrate Your Focus
Ensure your research tools are tuned to capture rich, contextual data and nuanced perspectives. Run simulated interviews with AI to pressure-test questions before talking to real participants.
Lesson 5: Expand Your Perspective
Analyze qualitative research at scale by using AI to surface patterns and themes across unstructured data like interview transcripts, survey responses, and social conversations.
Lesson 6: Share Your Insight
Bring your research to life by using AI to experiment with new storytelling formats and tailor your communications to different audience needs.
This course is built on IDEO’s decades of design research expertise and experimental AI practice, from anthropologists studying AI entities to data scientists exploring new forms of AI-supported analysis.
By the end of the course, you’ll have a strategic and responsible way to incorporate AI into your research workflow, and greater confidence in the insights the research points to.
