Speaking at the Fast Company Grill at SXSW, CEO David Lafitte explained the Western apparel...

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Thursday, March 19, 2026

Fast Company

Tecovas identified a storytelling OKR. It became a true ‘Love Letter to Texas’

Speaking at the Fast Company Grill at SXSW, CEO David Lafitte explained the Western apparel brand’s company-wide goal that focused on storytelling.About three years ago, David Lafitte surveyed the website, social media, and marketing content from...

Fortune

Jack Schlossberg has a warning for America’s CEOs: you’re living in my ‘world’ now

Social media collapsed the distance between corporate decisions and public reaction. AI is about to make it worse.

Social Media Today

YouTube expands live-stream gifts to users in Korea

The option will provide Korean live-streamers with another means to generate revenue from their content.

CMSWire

Kaltura Acquires PathFactory for $22M

Video platform maker adds AI-driven content intelligence to its agentic experience stack.Continue reading...

CMSWire

Brand Before Marketing: The Strategic Sequence too Many CMOs Ignore

Performance campaigns can drive quick wins, but without a clear brand foundation they rarely build lasting customer loyalty.Continue reading...

Social Media Today

YouTube partners with FIFA on exclusive World Cup elements

The deal will enable FIFA media partners to post a range of content to the app.

Adweek

Sephora’s Zena Arnold on Navigating Trends, Shaping Discovery, and Marketing at the Speed of Culture

Learn how Sephora discerns which trends represent fleeting moments versus real behavioral shifts.

Chief Marketer

Nikon’s Experiential Pop-Up at SXSW Targets Experienced Photographers and Creators

Camera brand Nikon hosts free camera workshops during the South by Southwest festival to spur shoppers to try cameras and post pictures.

Adweek

Stephanie Ruhle Moves to Mornings in Major Programming Reshuffle at MS NOW

Almost all dayparts are affected by the programming changes, which will take effect in June.

Harvard Business Review

Boards Often Misunderstand What Stock Buybacks Really Cost

They’re often payroll in disguise. Here’s how boards can get a clearer picture of the real accounting.

Chief Marketer

How AI Deep Research Is Transforming PR: From Media Landscape Analysis to Campaign Planning

Discover practical PR strategies with deep research. Analyze media landscapes, find journalist feeds, research PR opportunities and prepare content.

rasa.io

Newsletter to Website: Build a Donor Journey That Converts

Donors don’t appear out of thin air. Learn how to build an engaging, valuable donor journey that converts casual email subscribers into active supporters.